« IDSA Catalyst Design Case Study Program Reveals 2011 Winners
The Industrial Designers Society of America (IDSA) recognized Bombardier Recreational Products, The Coca Cola Co., Starkey and Oral-B as its 2011 Catalyst Design Case Study winners.
A jury of 18 design and business leaders chose these four cases because they either demonstrated design’s power to generate revenue or positively addressed a social challenge.
Bombardier Recreational Products (BRP) used consumer-inspired designs to create a new motorcycle category with the three-wheeled Can Am Spyder.
The Coca-Cola Co. dipped into its design past to leverage one of the world’s strongest brands into the future with the Freestyle Fountain. Breaking prevailing limitations on dispensing efficiency and consumer selection birthed a new business model so efficient it pulls additional consumer traffic to its food service locations. »